The program of I International forum "Image of Republic of Belarus: positioning and promotion of cities and regions”

At participation: The Ministry of Trade of the Republic of Belarus, The Ministry of Culture of the Republic of Belarus, The Ministry of Foreign Affairs of the Republic of Belarus, The Ministry of Economy of the Republic of Belarus, The Minsk City Executive Committee.

Support: Guild of Marketeers of Belarus, Guild of Marketeers of Russia

Partner of forum: New Eurasia Establishment, hotel complex "Victoria"

Partner of competition: Mobile TeleSystems JLLC (MTS)

Organizational partners of competition: Association of advertizing organizations of Belarus, communication agency "ARS Communications, Marketing.by

Special Partner of competition: “Bulbash”, Groups of companies “Alutech”,

General Information Partner: TUT.BY

Information Partners: newspapers “Economic newspaper“, “Byelorussians and market”, “Key question”, information portal Investar.by, news agency “БелаПАН”, Open.by, Bel.biz

The mission of the event is to:

  1. Risethe question of urgency of country, region, city image.
  2. Examineinternational experience in promoting countries, cities and regions.
  3. Consider and discuss the most progressive ways of positioning and promoting the regions, cities and places of the Republic of Belarus.

Participants: Representatives of authorities, managements of regions, districts and cities; enterprises using in its promotion image of the country, experts in the field of investments, economy, buildings and architecture, cultures, sports and tourism, housing and communal services, logistics, trade, communication; professional experts in the field of marketing, brending, advertizing, PR; all countries interested in advancement, cities and regions, mass-media, HIGH SCHOOLS.

The program:

The First Day, November 25, (Thursday)

8.45 – 9.30 Registration

Part 1. International Experience

9.30 – 11.00
Place Marketing: promotion of countries, cities and regions experience. Alexander Pankruhin, Doctor of Economics, professor, deputy of manager Chair of management of the Russian academy of public service, author of the book «Territory Marketing» (Russia)
Five innovative tools of place marketing. Denis Vizgalov, Head of projects of fund «City economy Institute», candidate of geographical sciences, senior lecturer State University «Economy Higher school» (Russia)
11.00 – 11.30 Coffee brake
11.30 – 13.00
Country brand as origin places: The alliance of state and business for promotion on the international markets. Andrey Stas, general director of company Stas Marketing Partners, author of the book «New Heraldry: how countries, regions and cities create and develop its brands» (Russia)
Territory Marketing: Experience of Western Europe and possibility of its application in Belarus. Alexander Krylov, professor, director of Berlin Vest-Ost of institute (Germany)
Development of country image: international experience, suggestions for Belarus. George Grits, managing chair of Belarus State University.
1.00 – 14.00 Lunch

Part 2. Image of the Republic of Belarus

14.00 – 15.30
Positioning, priorities and strategy Belarusian countries and regions development. The Ministry of Economy of the Republic of Belarus.
Belarus – opinion of Belarusian community abroad. Nina Shidlovskaia, Chairman of board of International public association «Union of Byelorussians of world "Batskovshchina"
Actual questions of information distribution about Belarus among foreign audiences. Andrey Savinyh, The Ministry of Foreign Affairs of the Republic of Belarus.
15.30 – 16.00 Coffee brake
16.00 – 17.30
Architecture like an element of image of the Republic of Belarus. IRUP - Institute for Regional and Urban Planning of Belarus.
Investment image of Belarus: pros and cons. Lennart Lindoff (Sweden)
Belarus – transitional country. Anatoly Akantinov,  general director of The Center of strategic development, chairman of public association «Guild of Marketeers »
17.30 – 18.30 Discussion «Image of Belarus – what IT?»
18.30 Buffet table. An exchange of opinions.

The Second Day, November 26 (Friday)

Part 3.Tools of promotion

9.30 – 11.00
Promotion of model of image through Internet resources: practical advice. Natalia Leshchenko (Great Britain) Expert of Institute for State Ideologies (INSTID)
PR technologies in place promotion. Roman Kostitsyn, management partner of communication agency “ARS Communications”
Information resources of promotion of Belarus. Belarusian telegraph agency *
11.00 – 11.30 Coffee brake
11.30 – 13.00
Presentation of the best contest works “Creative concept of the Republic of Belarus image”
13.00 – 14.00 Lunch

Part 4. Estimation and results

14.00-15.30
The concept of tourism development in Belarus till 2015. National Tourism Agency of the Republic of Belarus
Estimation of foreign users’ interest in Belarus Internet. Feodor Korolenko, head of Internet statistics system of company "Akavita".
Influence and place of international ratings. Evgenie Buryj, director of rating agency "Credit-rating" (Belarus), partner Trout and Partners/Belarus.
15.30 -16.00 Brake
16.00 – 17.30
2014 IIHF World Championship: new possibilities of promotion of Belarus. Ice Hockey Federation of the Republic of Belarus.
Belarus branding: advertiser’s insight. Peter Popelushko, director of advertizing holding "SMG-Belarus"
Rewarding of competitive works
Participation in the Forum: Free. Voluntary payments on the event organization are welcomed. Preliminary registration is obligatory. The quantity of places is limited.

Within the limits of a forum master classes on November, 26th will take place:

  1. 10.00–13.00 Marketing tools of competitiveness’s development of region. Alexander Pankruhin (Russia).
  2. 14.00–17.00 Cities Marketing and Brending: possibilities - ideas - technologies. Denis Vizgalov (Russia).
  3. 10.00–13.00 How to involve investments? Simeon Zlobich (Belarus), Lennart Lindoff (Sweden)
  4. 14.00–17.00 Tools PR for promotion. Roman Kostitsyn (Belarus), Alexander Krylov (Germany)

Participation in master classes: 300 000 blr. rbl.

Venue: Minsk, avenue of Winners, 59, business center "Victoria"

Phones for inquiries: +375 17 321-20-40, ф. 321-22-44; the contact person – Maria Sudibor.

Action site: www.imagebelarus.by

And about results of The Forum you can reed in article by Anatoly Akantinov – “Image of Belarus is a multi-colored necklace of the country” and also in blog by Andreas Markessinis at internet portal Nation-Branding.info

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